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Inside EASI: why Evaluate comes before anything else

Most entries fail on a question no one asked at the start. How the framework forces the honest read first.

The founder 5 min read

Most entries fail on a question no one asked at the start. How the framework forces the honest read first.

Written by
The founder, Open Table

Hunter Jorden, based in Vietnam for more than a decade, in every room from the first read to the deal.

Keep reading All insights
Market entry

Vietnam in 2026: past the hype, into the detail

Demand is real, but foreign-ownership limits and sector caps still decide the route in. What we're telling clients weighing a first move.

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 Partnerships

How to read a distributor before you sign

The reference call matters more than the deck. Five questions that surface whether a partner will actually carry your line.

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 Regulation

Rep office or entity? The decision that shapes everything

Entry mode is not a formality - it sets your tax, your hiring and your exit. A plain read on when each makes sense.

Feb 20267 min read