Commercial Representation Vietnam: a credible presence before you hire your own team.
We provide in-market relationship and commercial support while you build momentum - meetings, introductions and follow-through, with regular reporting to your team.
45-minute consultation · No pitch deck · The founder in every room
Commercial representation should answer one question before any other: who follows up with partners in-market while you're not there? We start there. Over ten years on the ground - in insurance and international client support, before founding Open Table - we've learned that the gap between signing a partner and hiring your own country manager is where most entries lose momentum. This covers that gap, and ends with a handover rather than a dependency.
What commercial representation in Vietnam covers.
Engaged end to end, or one piece at a time - scoped to the decision in front of you.
Meetings & introductions on your behalf
Someone senior in the room when you can't be.
Local commercial presence
A credible point of contact in-market, representing your interests.
Pipeline & stakeholder management
Keeping the relationships that matter moving between visits.
Follow-through between visits
Nothing drifts just because you're not in the country.
Regular progress reporting
Written updates to your team, not verbal summaries that fade.
A structured handover
Relationships and context transferred cleanly when you hire locally.
Advisory and execution, from one senior team.
The founder in every room
Senior people, not a junior bench. The person you meet on the call is the person representing you on the ground.
Vetted relationships, never a cold list
Every meeting we take on your behalf is with someone already screened against your needs.
We stay past the recommendation
Most firms hand you a report and leave. We remain in the room through follow-through and the second problem.
The candour to say no
If momentum isn't building, we'll tell you - not pad a report to look busy.
A clear path from first call to handover.
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Consultation
A 45-minute call to understand the move you're weighing, and whether we're the right fit. No pitch deck, no obligation.
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Scoped proposal
A written scope and fee for the representation period - only what the decision needs.
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Delivery
Meetings, follow-through and reporting, with the founder in the room throughout.
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Handover
Relationships and context transferred cleanly when you hire your own team.
Commercial representation: common questions.
How much does commercial representation in Vietnam cost?
We don't quote a fee before understanding your situation. A USD 250 consultation, reviewed personally, establishes fit; scope and fee are proposed afterward, in writing.
How long do you represent us for?
Typically three to twelve months - the gap between signing partners and hiring your own country manager, reviewed and reported on throughout.
Who represents us in the room?
The founder. Senior people, not a junior bench - the person you meet on the call is the person representing you on the ground.
What is the EASI framework?
EASI is how we run every engagement: Evaluate the market, Access the right partners, Structure the local setup, and Implement with representation on the ground. Commercial representation is the Implement stage.
Who do you work with?
Operators, founders and boards entering or scaling into Vietnam and Southeast Asia - typically companies that want senior, hands-on support rather than a large consulting bench.
Need a presence in Vietnam before you hire?
Start with a consultation. We'll give you an honest read before any fee is discussed.