Field notes from the table.
What we're seeing across Vietnam and Southeast Asia - market reads, partnership lessons and the regulation that quietly decides whether a deal happens. Written by the people in the room, not a content desk.
How to read a distributor before you sign
The reference call matters more than the deck. Five questions that surface whether a partner will actually carry your line.
RegulationRep office or entity? The decision that shapes everything
Entry mode is not a formality - it sets your tax, your hiring and your exit. A plain read on when each makes sense.
GrowthWhen to hire your first person on the ground
Too early and you burn runway; too late and you lose the relationship. The signals we watch before recommending a local hire.
MethodInside EASI: why Evaluate comes before anything else
Most entries fail on a question no one asked at the start. How the framework forces the honest read first.
Market entryJapan is patient. Your capital plan should be too
Trust compounds slowly and then all at once. Pacing an entry into a market that rewards the long game.
PartnershipsThe introductions that are worth nothing
A warm intro without a vetted fit is just a busier calendar. How we screen before anyone shakes hands.
A short read, once a month.
One market signal worth your attention, written by the founder. No newsletters about newsletters.