A seat at the table is worth more than a market report.
Open Table is a founder-led advisory for Vietnam and Southeast Asia. We don't sell decks. We seat the right partners in the room and stay until the decision is made.
Built on relationships, not funnels.
We are not a faceless APAC consultancy or a loose referral network. Every engagement starts the same way: with a candid read on whether the market is ready for you, and whether you are ready for it - before anyone talks about partners or paperwork.
We stay small on purpose. The founder is in every room, and the partners we introduce are ones we have screened ourselves, not names pulled from a directory. If Vietnam or a neighbouring market is not the right move yet, we will tell you that too.
“We convene the table; you make the call.”
The EASI™ framework
Four stages, one per ring arc. It's how we think through every market entry - and how we know when to stop.
Evaluate
A candid read on demand, competition and the realistic route in - before capital moves.
Access
The right local partners and distributors, screened before you ever sit down with them.
Structure
Company setup, vendor referrals and the operating basics, coordinated end to end.
Implement
Someone on the ground holding the relationships while you build a local team.
On the ground in Vietnam, with a bench across Southeast Asia.
A US national, based in Vietnam for more than a decade. Fluent in Vietnamese.
Most companies don't fail in Vietnam because it's hard. They fail because they walked in blind.
I've spent over ten years here - in insurance and international client support - watching good companies make avoidable mistakes: the wrong first partner, the wrong sequence, the wrong assumption about how relationships actually work in-market.
Open Table exists so you don't start from zero. I bring local judgement, a vetted bench of partners, and a method - so you arrive with the right people already at the table, not a stack of introductions you have to vet yourself.
APAC is not one market. I won't pretend to have offices everywhere. What I offer is narrower and more useful: I know who's worth trusting, and I'll only seat them next to you once they've earned it.
Weighing a move into Vietnam or APAC?
Start with a consultation. No pitch deck, no obligation.